Robin on CareerBuilder.com about using Social Media on the Job Search

When looking for work, the biggest drawback to social media is the virtual paper trail you might leave. Attorney Robin Bond reminds job seekers that how you interact with friends is probably not how you interact with a boss or even co-workers, so make sure your professional side is what people see.

"Use separate sites for business and personal contacts," Bond advises. "If you were having a party, it's unlikely you'd invite all your party pals to the same event where you were entertaining your boss and work colleagues." For that reason, take advantage of professional networking sites like LinkedIn and BrightFuse for displaying your skills to potential business contacts and employers.

Keep the more irreverent profiles on a separate site and out of the hands of employers. Even then, Bond cautions against posting potentially damaging photographs because it is the Internet and nothing is entirely private.

"If you think your mom would be embarrassed by something you post, then think twice about posting it," she says.